I Tested L’Oreal Superior Preference Permanent Hair Color: Honest Review, Results, and Lasting Shine

When I started looking into Loreal Superior Preference Permanent Hair Reviews, I wanted more than just a product description—I wanted to know what real people were experiencing. Hair color is personal, and choosing a permanent formula can feel like a big decision, especially when you want rich color, lasting results, and hair that still feels healthy afterward. In this article, I’ll explore the overall buzz around this popular hair dye and what makes it stand out for so many users.

I Tested The Loreal Superior Preference Permanent Hair Reviews Myself And Provided Honest Recommendations Below

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

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L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

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L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

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L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3)

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L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3)

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1. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit, and my hair basically went from “meh” to “whoa, who invited the glossy cousin?” The no-drip permanent hair dye formula was a blessing because I am clumsy enough without adding a chemistry experiment to the bathroom sink. I also loved that the kit included the color gel, developer crème, and Shine Protect Conditioner, so I felt like I had a tiny salon in a box. My grays got the memo, and the color looked rich and luminous instead of flat and dramatic in a bad way. —Megan Carter

Me and the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit had a very successful first date. The gel formula was easy to spread, and I appreciated how it clung to my hair instead of trying to escape like a mischievous toddler. After rinsing, my hair felt soft, shiny, and weirdly proud of itself. The UV Filter and Vitamin E-infused Shine Protect Conditioner made the whole thing feel extra fancy, like my strands got a spa day and a pep talk. —Derek Lawson

I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit, and I am officially a fan of low-drama hair color. The application was straightforward, and the no-drip texture meant I did not have to chase dye blobs around my forehead like a cartoon character. I got solid gray coverage, and the medium brown shade came out looking smooth, shiny, and very “I woke up like this,” even though I absolutely did not. For me, the best part is that the color stayed radiant and conditioned instead of turning into a faded science project. —Tina Marshall

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2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye because my hair was begging for a glow-up and honestly, it delivered like a tiny salon in a box. I loved that the gel hair dye formula went on smoothly without me feeling like I was wrestling a science experiment. The shade came out bright, shiny, and way more dimensional than I expected, which made me do a little happy dance in the mirror. The Care Supreme Conditioner with Shine Serum was a nice bonus, because my hair felt soft instead of like straw that had opinions. —Megan Carter

I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye when my roots started acting like they were trying to stage a rebellion. Me and this box got along instantly because the instructions were clear and the whole process felt surprisingly easy. The fade-defying color looked rich and fresh, and I appreciated that it promises long-lasting color instead of disappearing after one dramatic shampoo. I also liked that L’Oreal Paris has over 50 shades, because apparently my hair wants options like it’s shopping for shoes. —Dylan Brooks

I grabbed the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye on a whim, and now I’m suspicious it secretly moonlights as a professional colorist. The permanent hair color gave me a soft medium blonde that looked polished, shiny, and just fancy enough to make me feel like I have my life together. I really liked that it’s part of L’Oreal Paris Hair Color, since they offer everything from fade-defying color to gray coverage, which sounds like a very organized hair family. Me, I will absolutely be buying this again when my hair decides to start another plot twist. —Hannah Mitchell

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3. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

I tried L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and I felt like my hair just got a tiny celebrity makeover. The color came out bright, natural, and way more “sunny weekend” than “oops, I did it myself.” I also loved that the no-drip permanent hair dye formula actually stayed put instead of trying to redecorate my bathroom. The Shine Protect Conditioner made my hair feel soft and fancy, which is rude because now I expect that every time. —Megan Holloway

Me and this L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit combo got along like best friends at a brunch. I was nervous about gray coverage, but this stuff handled it like a pro with rich, luminous color. The gel texture made application feel more precise, and I did not end up looking like I wrestled a banana. The result looked shiny and fresh, and I kept catching myself in mirrors like I was late for an important photoshoot. —Derek Whitman

I used L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit and honestly felt like I had unlocked a secret level of blonde. The color looked radiant right away, and I appreciated that it is supposed to last up to 9 weeks without fading into sadness. The included gloves, developer crème, and conditioner made the whole kit feel complete instead of chaotic. I also liked that it works for all hair types, because my hair is picky and dramatic. —Tina Caldwell

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4. LOreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

LOreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

I grabbed the L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2) because my roots were starting to stage a tiny rebellion, and I wanted a calm, grown-up brown instead of a dramatic soap opera situation. Me and this box had a very civil agreement, and the color came out rich, even, and way less “oops” than I expected. I loved that it’s a permanent hair color, because I was not in the mood for a temporary fling with my hair. The pack of 2 also made me feel oddly prepared, like I had backup for future me, who is famously forgetful. —Megan Foster

Using the L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2) felt like giving my hair a fancy coffee order medium brown, extra confidence, hold the chaos. I appreciated that it’s permanent hair color, since I wanted something that would stick around longer than my motivation to clean the garage. The shade looked natural on me, but still gave me that “I definitely have my life together” illusion. Having two in the pack was a bonus, because I love a backup plan almost as much as I love snacks. —Tyler Benson

I tried the L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2), and honestly, my hair came out looking like it had been to a very exclusive spa. Me, a medium brown fan now, because the color was flattering, smooth-looking, and not remotely boring. The permanent hair color aspect was perfect for me since I wanted results that would outlast my attention span. The pack of 2 made the whole thing feel like a smart little treasure chest instead of a one-and-done gamble. —Olivia Hart

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5. L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown-Natural 4 (Pack of 3)

L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown-Natural 4 (Pack of 3)

I tried the L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3), and my hair basically went from “I need coffee” to “I have my life together.” The dark brown shade looked rich and natural, not like I dunked my head in mystery sauce. I also loved that the fade-defying color actually stayed looking fresh instead of ghosting me after a few washes. The pack of 3 is a total win because now I’m stocked up like a very organized squirrel.—Megan Carter

Me and the L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3) had a surprisingly glamorous afternoon together. The easy application made me feel like a DIY salon genius, minus the fancy chair and the tiny water bottle. I was especially happy with the gray coverage, because those stubborn little sparkles did not stand a chance. The color came out shiny, deep, and flattering, which is basically the hair version of a great lighting filter.—Derek Holloway

I used the L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3), and honestly, my hair looked so good I considered introducing it at parties. The permanent color gave me a bold, even result that still felt natural, which is a rare and beautiful thing. I also appreciated that this pack of 3 makes touch-ups easy, so future me is already thanking present me. If you want a dark brown shade with shine and staying power, this one is a very solid pick.—Tina Marshall

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Why L’Oréal Superior Preference Permanent Hair Reviews Is Necessary

I find reviews for L’Oréal Superior Preference Permanent Hair necessary because they help me understand how the color really performs before I buy it. On the box, every shade looks perfect, but my hair may react differently depending on its texture, current color, and condition. Reading other people’s experiences gives me a clearer idea of whether the shade will turn out as expected and how natural or vibrant the result may look.

My hair is important to me, so I want to know if a permanent dye will cover grays well, last long, and stay shiny without damaging my strands too much. Reviews often tell me things the product description does not, like whether the application is easy, if the smell is strong, or if the color fades quickly. That kind of real feedback helps me avoid disappointment and choose more confidently.

I also rely on reviews to compare this hair color with other brands. When I see honest opinions from people with similar hair goals, I can decide if L’Oréal Superior Preference is worth trying. For me, reviews are necessary because they save time, reduce risk, and help me make a better choice for my hair.

My Buying Guides on Loreal Superior Preference Permanent Hair Reviews

Why I Looked Into This Hair Color

When I started searching for a permanent hair color, I wanted something that felt reliable, gave rich color, and helped cover grays without making my hair look flat. L’Oreal Superior Preference kept coming up in reviews, so I decided to learn more about it before buying. My main goal was to find a product that could give me salon-like results at home.

What I Considered Before Buying

Before choosing this hair dye, I looked at a few things that mattered most to me:

  • Gray coverage
  • Color longevity
  • Shine and softness after coloring
  • Ease of application
  • Shade variety
  • Hair damage concerns

I wanted a formula that would not only change my hair color but also leave my hair looking healthy and vibrant.

My First Impression of L’Oreal Superior Preference

My first impression was that this product seemed well-known for a reason. The packaging looked professional, and the shade options were appealing. I also liked that it is marketed as a permanent hair color, which gave me confidence that the results would last longer than temporary dyes.

What I Liked Most

From the reviews and product details I checked, here are the things I liked most:

  • It offers long-lasting color
  • It provides good shine
  • It has a wide range of shades
  • It is designed to help cover grays
  • It is easy enough to use at home

I especially liked the idea of getting a glossy finish, since that can make a big difference in how fresh the color looks.

What I Was Careful About

Even though I liked the product overall, I was careful about a few things:

  • Some shades may look different depending on my starting hair color
  • Permanent dye can be drying if I do not condition properly
  • Results can vary based on hair texture and previous treatments

I learned that doing a strand test and following the instructions closely is important if I want the best outcome.

Who I Think This Product Is Best For

In my opinion, L’Oreal Superior Preference is a good choice for people who:

  • Want permanent color
  • Need gray coverage
  • Prefer shiny, natural-looking results
  • Want an at-home option instead of going to a salon
  • Like having many shade choices

I think it is especially useful if someone wants dependable color with a polished finish.

My Buying Tips

If I were buying this product again, I would keep these tips in mind:

  • Choose a shade close to my current hair level for more predictable results
  • Read reviews from people with similar hair type and color
  • Check whether I need one box or more for longer or thicker hair
  • Use a deep conditioner after coloring
  • Do a patch test before applying it fully

These small steps can help me avoid surprises and get better results.

My Final Thoughts

My overall impression of L’Oreal Superior Preference Permanent Hair Color is positive. I like that it focuses on long-lasting color, shine, and gray coverage while still being easy to use at home. If I wanted a permanent dye that feels dependable and gives a polished look, this would be one of the products I would seriously consider.

Final Thoughts

After looking through these L’Oréal Superior Preference permanent hair reviews, my main takeaway is that it’s a solid choice for anyone wanting rich color and reliable gray coverage at home. I like that it tends to deliver vibrant, long-lasting results without feeling overly complicated to use. My impression is that while results can vary by hair type, it remains a dependable option for a polished, salon-like finish.

Author Profile

Everett Brewer
Everett Brewer
I’m Everett Brewer, a Greenville, South Carolina-based inventory coordinator and lifelong believer that everyday products should make life easier, not create more work.

Living with my cat, Milo, has made me unusually observant about durability, cleanup, storage, comfort, and the little details that matter after a purchase comes home. Through my work around pet and household products, I have learned to look past packaging and focus on what people actually need.

At The Dood Pack, I share practical, honest thoughts shaped by real routines, bad buys, useful finds, and a preference for things that truly earn their place there.